Brands

The VRIO framework is a strategic analysis tool used to evaluate a company’s internal resources and capabilities to determine whether they can provide a sustainable competitive advantage. VRIO stands for…

Nike, Inc. is a global leader in athletic footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, the company rebranded as Nike…

Lululemon Athletica Inc. is a premium athletic apparel company that has carved a niche in the market for high-quality yoga, running, and fitness apparel. To understand the competitive advantages that…

Groupon, a pioneer in the online discount marketplace, has transformed the way consumers access local deals and experiences. Founded in 2008, the company rapidly gained popularity by connecting users with…

Uniqlo, a global apparel retailer founded in Japan, has made a significant impact on the fashion industry with its unique business model and commitment to quality. As a subsidiary of…

H&M, or Hennes & Mauritz, is a prominent global fashion retailer known for offering trendy clothing and accessories at affordable prices. Founded in 1947 in Sweden, H&M has established a…

TikTok has rapidly transformed the social media landscape, captivating millions with its engaging short-form video content. A VRIO analysis of TikTok reveals the platform's strategic advantages and challenges, focusing on…

FedEx Corporation, a global leader in logistics and transportation services, operates in a highly competitive environment characterized by rapid technological advancements and shifting consumer demands. To understand FedEx's competitive advantage,…